According to TIMES OF INDIA
ANI | Aug 8, 2015, 05.50 PM IST
The stage has been set for a while now, and e-commerce organizations today continue to make an impact in terms of the digital shopping experience. As technology continues to grow rapidly, e-commerce players are adopting newer techniques to facilitate both sellers and buyers to sell and buy online more efficiently.
More recently, with the introduction of flash sales and daily deals from various companies, e-commerce has brought forward technnovation in the retail sector. Nothing has surpassed the power of innovative e-commerce companies, which have proved to be as successful.
Consumers are more connected than ever before and have more information and choices at their fingertips today. They are leaving behind their preferences, behaviour and interests, which create a knowledge ground for e-commerce companies to analyze behaviour pattern and offer more interesting and competitive products.
“The rise of such digital activities and resulting data is the stimulating factor for formulating e-commerce strategies, thus affecting the business model and driving growth for e-commerce players in the Indian market,” said Divyan Gupta, founder and CEO, Artanddecors.com
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